Client stories

George Graham


CEO & co-founder

What do you do?
I'm the CEO and co-founder of Wolf & Badger, which I started with my brother Henry back in 2010. Together with my 100+ colleagues, we've created a platform to help better connect independent ethical brands with conscious consumers around the world. As well as our e-commerce site at, customers can shop and discover unique and sustainable products in our stores in London, New York and Los Angeles. Our vision as a business is to help create a future in which every element of retail is fair and frictionless, and so Wolf & Badger was set up on the basis of helping support smaller creative businesses to develop and grow responsibly. With around 2,000 brands now on our platform and customers in over 100 countries, we're continuing to grow reach in the UK and worldwide, and have been working closely with flinder over the past few years to support and help accelerate this growth.
Why did you speak to flinder?
Our business was growing at a fast pace and increasingly in need of a more professional approach to our finance function, but at the time we did not have the capacity to properly resource the full-time in-house finance team that we needed to meet the growing needs of the business. We were looking to partner with a reputable outsourced firm with a broad range of experience and agile resources to cover multiple activities from daily transactional tasks to more strategic and technical stewardship, and were fortunate to come across the flinder team to help with this after having a disappointing experience with a different firm. Moving to flinder was a real step-change for us, and enabled the business to continue its growth trajectory with confidence at a pivotal time whilst optimising the costs of the finance function.
What’s it like working with flinder?
Working with flinder feels like having a strategic finance partner who is on-hand whenever needed to help support the business and to work in tandem with our in-house finance team to share workload. It's great to have several dedicated team members supporting us to ensure a swift month-end close, as well as technical experts who we can reach out to for more specific guidance when needed.