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Smart finance functions®
and data analytics

‍flinder replaces your accountant, in-house finance team and data consultants to build and run your finance function and improve reporting.

Accelerate your growth
Talk to us
smart finance function and data analytics, people collaborating using data with our portfolio CFOs
smart finance function and data analytics, people collaborating using data with our portfolio CFOs
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We help tech, SaaS and e-commerce businesses accelerate growth

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Improve performance
with data analytics to bring clarity to the right metrics, and commercial and financial challenge at Board level.
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Scale the business
through system transformation, integrations and aligning processes and reporting with the vision and strategy.
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Prepare for investment
by getting you investor-ready and acting as your fractional CFO through the fundraising process.

Smart finance functions® for smart leaders

Find out what happened yesterday, what's happening today and what's likely to happen tomorrow. A smart finance function®, built and run the flinder way. We'll transition and transform you within 50 days.‍

1. Get on the same page
2. Get the most out of the best tech
3. Set up for scale
4. Reporting on steroids
5. Impress investors
Group sitting around a table working on laptops

Smart finance functions® for smart leaders

Find out what happened yesterday, what's happening today and what's likely to happen tomorrow. A smart finance function®, built and run the flinder way. We'll transition and transform you within 50 days.‍

1. Get on the same page
Data and information aren't insightful unless aligned with your strategy. We're the embedded finance function that understands your business, strategy and gives you the insight you need, when you need it.
Two men sitting at a table with a laptop and a cell phone.
2. Get the most out of the best tech
We make tech work the way it should. We connect all the pieces together, get the most out of your data and make it relevant. We build it to run an efficient and controlled finance function.
A man working on a laptop with a woman sitting behind him.
3. Set up for scale
You won't be able to scale your business if your finance function can't keep up. We'll benchmark you against our 100-point maturity tool and transform your processes, technology and data, so you're always ready for scale.
A group of people sitting around a table with laptops.
4. Reporting on steroids
Know what's happened and why in real-time. Our proprietary reporting tech delivers real-time sector-specific data analytics while our fractional CFOs bring it to life with what it means for your business and how you can improve.
A man standing in front of a computer screen with a green wall behind him.
5. Impress investors
Be credible, be ready. Whether you're fundraising now or exiting in the future, you need your business to stand up to scrutiny. Our fractional CFOs will dig in deep to understand your commercial drivers. They'll sit on your Board and support and challenge the business from a finance perspective.
Fractional CFO's looking up from a lower level floor
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A man working on a laptop with a woman sitting behind him.
A group of people sitting around a table with laptops.
A man standing in front of a computer screen with a green wall behind him.
Fractional CFO's looking up from a lower level floor

Why a smart finance function® from flinder?

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Elastic finance team®: We bring a broad range of skills and experience levels that can flex to grow (or shrink) as your business scales.
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Leading practice: We bring Big Four experience, unrivalled insights from our client portfolio and pool of talent.
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Hit the ground running: We get started straight away - no hiring lag, no recruitment or notice period.
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It makes financial sense: You could save more than 50% compared to hiring a financial controller or CFO (and associated costs).

Our recent podcasts 🎙️

Join us in Episode 9 as we delve into a female founder's journey to achieving fundraising success. Gain valuable insights, strategies, and empowering stories that highlight the unique challenges and triumphs of women entrepreneurs in the startup ecosystem.
Seed to Success
Tech & SaaS
Episode 9 - A female founder's path to fundraising success
Published
May 28, 2024
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55
mins
Join us in Episode 8 as we explore the intersection of product distribution and purpose with Adam Oskwarek from Zopeful Climate. Gain insights into sustainable business practices, impactful distribution strategies, and the importance of purpose-driven entrepreneurship. Tune in to discover how aligning product distribution with a meaningful mission can drive success and positive change.
Seed to Success
Tech & SaaS
Episode 8 - Product, distribution and purpose with Adam Oskwarek from Zopeful Climate
Published
May 14, 2024
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43
mins
Explore the intricacies of building a two-sided marketplace with Laura Beales from Tally Workspace in Episode 7 of our podcast series. Gain valuable insights, strategies, and firsthand experiences on navigating the challenges and opportunities of creating a thriving ecosystem. Join us to uncover the secrets to successful marketplace development and growth.
Seed to Success
Tech & SaaS
Episode 7 - Building a two-sided marketplace with Laura Beales from Tally Workspace
Published
April 30, 2024
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60
mins

Our recent insights 💡

Discover crucial metrics from successful founders for validating product-market fit, customer acquisition, and growth in our latest article.
Article
Tech & SaaS
Data analytics
Metrics that matter: Founder insights from early-stage to scale-up
Published
July 2024
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5
mins
Discover essential steps to improve your business credit score. Learn from Capitalise CEO Paul Surtees how to check it and why it matters.
Article
Tech & SaaS
CFO
How to improve your business credit score: Expert insights from Capitalise CEO Paul Surtees
Published
June 2024
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4
mins
Discover the best funding options for your UK-based e-commerce business, from business overdrafts to merchant cash advances.
Article
E-commerce
Cash flow
What are the funding options for an e-commerce company?
Published
June 2024
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3
mins

Integrated data analytics for better decision making

Turbo charge your business with our custom SaaS and e-commerce dashboards for deep insights. Integrated data analytics, designed, built, hosted and managed by flinder experts.

ACCELERATE GROWTH
FEATURES
SECURITY
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Customised - designed and built for your sector and strategy
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Business wide – finance-only tells you what's happened, we tell you why
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Autonomous – removing manual intervention and mistakes
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Real-time – faster insight and more proactive decision-making
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Accessible – anytime, anywhere
Real-time data analytics dashboard reporting.Traditional finance reporting in a spreadsheet.
  • Designed and built by flinder experts
  • Real-time business-wide reporting
  • Integrations with your tech and apps
  • Mesh different data sets to create insight
  • Segment and slice your data
  • Custom user/group permissions
  • Data and KPI definitions library
Graphic showing users connecting to services like airtable, xero and hubspot using the flinder data analytics app.
  • Data encryption (at rest and in transit)
  • ISO27001, SOC, PCI DSS Level 1 compliant data centres
  • Protecting privacy with 2FA
  • GDPR compliant
  • Time-limited tokens for secure access
  • Read-only access to your apps
  • Daily penetration testing using AppCheck
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See the metrics that matter across your entire business
TALK TO US

We play well with others

Our proprietary technology integrates with all your business-wide applications.

Award-winning team

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flinder founder Alastair and Luke taking a selfie with awards at the Accounting Excellence awards on stage.
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Why work with flinder?

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Award-winning, cutting-edge

We’re an award-winning company with a track record of helping fast-growth tech, SaaS and e-commerce companies scale faster. We're at the cutting edge of building and running smart finance functions®.

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Elastic finance team® that evolves as you do

From bookkeepers to data specialists, finance managers to finance controllers and CFOs, our team brings a mix of operational finance and strategic finance experience that can flex to grow (or shrink) as your business scales and evolves.

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Real-time, seamless business-wide insight

Our proprietary technology has been developed specifically to bring financial and operational data together, customised by flinder experts, to give you strategic performance reporting across your business that's right.

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Fundraising? We understand investors

We know what works for investors. We know what they look for. Companies we've worked with have raised over £400 million from investors.

Tomorrow’s finance function, today
SEE PRICING

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