Insights & Resources
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E-commerce
![Discover the essential e-commerce KPIs for UK founders. Learn how to leverage these metrics for growth and success in the competitive online market.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/656a55edf12521b0fe150cd8_Card%20-%20The%20top%2010%20KPIs%20every%20e-commerce%20business%20should%20track.webp)
Article
The top 10 KPIs every e-commerce business should track
Published
December 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover how e-commerce businesses can thrive by adopting green supply chains, balancing environmental responsibility with profitability.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/656a505420b19423aabcd28b_Card%20-%20The%20green%20supply%20chain-%20How%20e-commerce%20can%20balance%20profit%20and%20planet.webp)
Article
The green supply chain: How e-commerce can balance profit and planet
Published
December 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
6
mins
![Discover the sectors and business models that thrive with Unleashed inventory software. From e-commerce brands to manufacturers, see who benefits most.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/654be832efd1a06481692875_Card%20-%20Who%20uses%20unleased%20part%202.webp)
Article
Who uses Unleashed inventory software – and why? (Part 2 of 2)
Published
November 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Explore why Unleashed is the preferred inventory management software for UK e-commerce founders. Dive into its transformative features and timely adoption.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/654be761d22714804d82753d_Card%20-%20Who%20uses%20unleased%20part%201.webp)
Article
Who uses Unleashed inventory software – and why? (Part 1 of 2)
Published
November 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
8
mins
![Explore how AR is revolutionising e-commerce. Dive into the benefits for consumers and brands, and discover how top players are leveraging AR for success.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/65422712ba32fd322f079bff_Article%20-%20Augmented%20reality%20in%20e-commerce%20-%20Beyond%20the%20screen%20into%20reality.webp)
Article
Augmented reality in e-commerce: Beyond the screen, into reality
Published
November 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
6
mins
![Explore how UK e-commerce founders can leverage customer data for tailored shopping experiences, boosting sales and trust.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/6523f4391c79fce2bae3b46c_Article%20-%20Harnessing%20customer%20insight%20for%20personalised%20experiences%20in%20e-commerce.webp)
Article
Harnessing customer insight for personalised experiences in e-commerce
Published
October 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover how flexible payments can boost your e-commerce business. Explore Klarna and Clearpay's success and learn to implement this strategy.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64fefcc4dd7e791c56e0c595_Article%20-%20Flexible%20payments_%20The%20key%20to%20superior%20customer%20experience%20and%20increased%20sales.webp)
Article
Flexible payments: The key to superior customer experience and increased sales
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Unlock the power of accurate inventory reporting in e-commerce. Dive into key metrics, understand gross profit nuances, and explore the art of inventory reporting.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/650310e5b0ab457b12d4ac53_Article%20-%20Mastering%20inventory%20reporting%20-%20the%20key%20to%20e-commerce%20success.webp)
Article
Mastering inventory reporting: The key to e-commerce success
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Dive into the pivotal role of inventory reconciliation in e-commerce. Discover its significance, common pitfalls, and the ripple effects of inaccuracies.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/65031144b0ab457b12d51761_Article%20-%20Reconciling%20inventory%20-%20The%20cornerstone%20of%20e-commerce%20excellence.webp)
Article
Reconciling inventory: The cornerstone of e-commerce excellence
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover how technology in e-commerce inventory management is transforming brands. Dive into real-time insights, automation, and the tools for scaling success.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/650311729db7792ebfcfbf9a_Article%20-%20Technology%20in%20inventory%20management%20-%20A%20must-have%20for%20e-commerce%20success.webp)
Article
Technology in inventory management: A must-have for e-commerce success
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover how subscription models can enhance e-commerce customer loyalty. Learn from top brands like Heights, Graze, Native, and Wild.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64f5e07a716a9120cfbb1a90_Article%20-%20Unlocking%20customer%20loyalty_%20The%20role%20of%20subscription%20models%20in%20e-commerce%20growth.webp)
Article
Unlocking customer loyalty: The role of subscription models in e-commerce growth
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover how leveraging user-generated content can foster trust, authenticity, and engagement in your e-commerce branding strategy.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64f0502b601330628a516342_Article%20-%20Unleashing%20user-generated%20content_%20A%20blueprint%20for%20authentic%20branding.webp)
Article
Unleashing user-generated content: A blueprint for authentic branding
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Unlock your e-commerce potential with insights-driven strategies. Learn how customer behaviour, market trends & competitive benchmarking fuel growth.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64e47d5a0feeb2812bbd87d1_Article%20-%20Harnessing%20data%20insights_%20The%20key%20to%20e-commerce%20growth.webp)
Article
Harnessing data insights: The key to e-commerce growth
Published
August 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Learn practical strategies to optimise working capital and fuel growth in the vibrant UK online retail sector. From inventory management to cash flow forecasting, master the art of e-commerce finance.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64e345b80a563faf89ae7a7d_Article%20-%20Essential%20strategies%20for%20e-commerce%20entrepreneurs%20to%20optimise%20working%20capital.webp)
Article
Essential strategies for e-commerce entrepreneurs to optimise working capital
Published
August 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover how e-commerce start-ups can leverage social commerce funding through crowdfunding campaigns and social media to secure investment and support for their ventures.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64ccdf7c007ed3adeccef8dc_Article%20-%20Social%20commerce%20funding_%20Unlocking%20opportunities%20for%20e-commerce%20start-ups.webp)
Article
Social commerce funding: Unlocking opportunities for e-commerce start-ups
Published
August 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover why sustainability is vital in the e-commerce industry and learn practical strategies to integrate sustainable practices into your business for long-term success.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64ba93207b73f088385ac941_Article%20-%20Sustainability%20in%20e-commerce.webp)
Article
Sustainability in e-commerce: Why it matters and how to achieve it
Published
July 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
6
mins
![Explore key strategies to balance your e-commerce presence across marketplaces like Amazon, eBay, and Etsy, with your own online store. Discover insights from successful brands and optimise your multi-channel approach for maximum success.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64af9df3948bb8c8a8f9e924_Article%20-%20Thriving%20amid%20giants.webp)
Article
Thriving amid giants: Balancing e-commerce marketplaces with your own store
Published
July 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![Explore second-hand and rental markets in e-commerce. Learn how pre-owned products can offer a sustainable edge and drive growth. Be inspired by UK leaders.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/649f00d8a10adcf4caaa3ff5_Article%20-%20Breathing%20new%20life%20into%20e%20-%20commerce_%20Embracing%20the%20second%20-%20hand%20market.webp)
Article
Breathing new life into e-commerce: Embracing the second-hand market
Published
July 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64832b4d6ee4b710d6bc3d2c_Article%20-%2010%20key%20e-commerce%20trends.webp)
Article
10 key e-commerce trends: Navigating the road to fast-growth in 2023
Published
June 2023
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4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/646775965139ea32eb7bfc09_Article%20-%20Portfolio%20CFO%20-%20Fatima.webp)
Article
How to supercharge your e-commerce business with an outsourced CFO
Published
May 2023
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4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/641825de3f148e235830e0bc_Article%20-%20Ed%20Barton.webp)
Article
Spotlight series - Interview with Ed Barton, co-founder of Curiscope
Published
May 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28d5608de4ec9126cf83a_Article%20-%20B%20corp%20certified.webp)
Article
What being B Corp certified tells customers about your business
Published
January 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28ce6327ae9e3fa9d592b_Structuring%20your%20e-commerce%20chart%20of%20accounts.webp)
Article
Structuring your e-commerce chart of accounts
Published
December 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28c2fcdf34e472eb3d85c_Article%20-%20Digital%20detox%20for%20founder.webp)
Article
Why wellbeing and digital detox for start-up founders is so important
Published
November 2022
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4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28b96ac84aaeedfd70997_Article%20-%20ROAS%20benchmark.webp)
Article
What’s a good ROAS benchmark for your e-commerce business?
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28b38dd42ad8194689f5d_Article%20-%20Globalisation.webp)
Article
Key considerations to take your e-commerce business global
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
6
mins
![Learn what customer acquisition cost (CAC) is, why it’s crucial for your business, and how to calculate it effectively. Discover strategies to optimise your CAC for better profitability.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f2841f8e864168e6a314fe_Metric%20-%20Customer%20acquisition%20cost.webp)
KPI & metric
What is customer acquisition cost (CAC) and how to calculate it
Published
October 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f284000314aa4ba73e35cc_Metric%20-%20LTV_CAC%20ratio.webp)
KPI & metric
Lifetime value/customer acquisition cost ratio explained
Published
September 2021
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins