Insights & Resources
Category Filter
Tech & SaaS
![Learn practical insights for reducing customer acquisition costs (CAC) from Laura Beales, co-founder of Tally Workspace. Discover valuable lessons for tech founders!](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/66576c943f18afc97d353359_Article%20-%207%20key%20lessons%20from%20Laura%20Beales%20on%20optimising%20CAC%20for%20tech%20start-ups.webp)
Article
7 Key lessons from Laura Beales on optimising CAC for tech start-ups
Published
May 2024
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![Invaluable lessons from Sebastian Trif's entrepreneurial journey at Aurelia. Despite raising millions, he shares brutal truths on finding product-market fit, building the right team & when to pivot.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/662b590d67f3d4af591bf83a_Card%20-%2010%20crucial%20lessons%20from%20a%20founder%20who%20raised%20millions%20then%20shut%20down.webp)
Article
10 crucial lessons from a founder who raised millions then shut down
Published
April 2024
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![Discover why London's tech start-ups are shifting from hypergrowth to sustainable growth, focusing on profitability and efficient operations.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/656a5005cbbcc09df2f3d9c6_Card%20-%20Forget%20growth%20at%20all%20costs-%20London%20VCs.webp)
Article
Forget growth at all costs: London VCs now focused on sustainable growth
Published
December 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Discover strategic trade mark management for tech & SaaS founders. Protect and grow your UK scale-up with smart branding and legal insights.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/654e5b4acbfbb2182a29fb42_Card%20-%20Trade%20mark%20investment-%20A%20startups%20guide%20to%20brand%20protection%20and%20growth.webp)
Article
Trade mark investment: A scale-up's guide to brand protection and growth
Published
November 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Learn effective SaaS pricing models like per user, tiered or usage-based. Optimise your tech company's pricing strategy by analysing value, competition and market conditions.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/654be74951ea8f923993b664_Card%20-%20SaaS%20pricing%20models-%20Strategies%20for%20how%20to%20price%20your%20SaaS%20product.webp)
Article
SaaS pricing models: Strategies for how to price your SaaS product
Published
November 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
8
mins
![Discover the power of product-led growth (PLG) for SaaS. Dive into strategies, benefits, and real-world success stories tailored for UK-based tech CEOs.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/6523f50b44241edfc827eb99_Article%20-%20Driving%20growth%20through%20your%20product_%20A%20guide%20to%20product-led%20growth%20for%20tech%20CEOs.webp)
Article
Driving growth through your product: A guide to product-led growth for tech CEOs
Published
October 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![Explore the power of tech partnerships in the UK. Dive into how tech innovators and traditional industries collaborate for mutual growth in the digital age.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/6512bd0bd5a27df9f3585fa6_Article%20-%20Building%20partnerships%20in%20tech%20-%20The%20power%20of%20reciprocity.webp)
Article
Building tech partnerships in the UK: Beyond reciprocity to mutual growth
Published
October 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![Explore how Agile methodologies enhance product development, drive customer value, and give your tech start-up a strategic edge.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64f07216620ab9e61cf1a9cc_Article%20-%20Agile%20approach_%20Harnessing%20the%20power%20of%20agility%20in%20tech%20product%20development.webp)
Article
Agile approach: Harnessing the power of agility in tech product development
Published
September 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![Learn from successful SaaS companies like Adobe, The New York Times, and Slack. Discover strategies to navigate market shifts and drive growth.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64ccdf8e007ed3adeccf0625_Article%20-%20Navigating%20market%20shifts-%20Lessons%20from%20successful%20SaaS%20companies.webp)
Article
Navigating market shifts: Lessons from successful SaaS companies
Published
August 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![Unlock the potential of Customer Experience (CX) in your SaaS journey. Discover strategies to enhance CX and fuel your start-up's success.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64cbaef37100f7331bcef27c_Article%20-%20From%20seed%20to%20Series%20A-%20The%20power%20of%20customer%20experience%20in%20SaaS%20success.webp)
Article
From Seed to Series A: The power of customer experience in SaaS success
Published
August 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
7
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64956df53bb7edadcfdec61f_Article%20-%20The%20importance%20of%20cash%20monitoring%20and%20reporting%20for%20start-ups.webp)
Article
The importance of cash monitoring and reporting for start-ups
Published
August 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![Discover the power of strategic partnerships for UK SaaS start-ups. Learn how to build, nurture and leverage alliances for business growth.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64ba92f81bd69c1afbca569b_Article%20-%20Winning%20growth%20strategies%20for%20UK%20SaaS%20start-ups.webp)
Article
The partnership playbook: Winning growth strategies for UK SaaS start-ups
Published
July 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64956e7a607323070bc1e928_Article%20-%20Unleashing%20growth%20with%20sector-specific%20reporting.webp)
Article
Unleashing growth with sector-specific reporting
Published
July 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![Uncover success in the SaaS landscape with strategic competitive analysis. Discover steps to understand competition and turn insights into growth strategies.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64af9e08e2fb54cedd7e2540_Article%20-%20Harnessing%20competitive%20analysis%20in%20the%20SaaS%20sector.png)
Article
Mastering the landscape: Harnessing competitive analysis in the SaaS sector
Published
July 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64956dc866e3dd98f0cf5e6a_Article%20-%20Finance%20in%20the%20strategy%20room.webp)
Article
Finance in the strategy room: How finance supports strategy in start-ups
Published
June 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/64956e21b431e096dc7a6945_Article%20-%20A%20seat%20at%20the%20table.webp)
Article
A seat at the table: The role of finance in strategic decision-making
Published
May 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
2
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/6467757bcea7866539d64df4_Article%20-%20Portfolio%20CFO%20-%20Dave.webp)
Article
How to supercharge your tech & SaaS business with an outsourced CFO
Published
March 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63e3b14dfa89c47bb84ca7c2_Article%20-%20The%20ins%20and%20outs%20of%20IP.png)
Article
Patents, trademarks and copyrights - the ins and outs of intellectual property
Published
February 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
6
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28e03461fa0a9f1d4f189_Article%20-%20How%20one%20company%20used%20the%20rule%20of%2040.webp)
Article
How using the Rule of 40 can change your business trajectory
Published
January 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28dd2ca4bd8608ae45371_Article%20-%20EMI-2.webp)
Article
Common mistakes to avoid when setting up an EMI scheme
Published
January 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28d4334fa32cee0393075_Article%20-%20Do%20you%20know%20the%20legal%20requirement.webp)
Article
What legal steps do you need to take along your investment journey?
Published
January 2023
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28c6dac84aa68e8d713d8_R%26D%20news.webp)
Article
How the R&D tax relief changes will impact tech and SaaS start-ups
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
1
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28c18b366b7001449c397_Article%20-%20product%20market%20fit.webp)
Article
Understanding product-market fit for tech and SaaS start-ups
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28bf5b366b7883249c0e4_Article%20-%20R%26D%20tax%20credits.webp)
Article
R&D changes that could affect your tech & SaaS business
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28b22cdf34ea2b5b3c6ed_Article%20-%20Dept%20vs.%20equity-1.webp)
Article
Revenue-based financing v equity funding for SaaS businesses
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
8
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28b53cdf34e73adb3c90a_Article%20-%20Cyber%20security.webp)
Article
What are the cyber security risks for a fast-growth business?
Published
November 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
7
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28ae1461ec3a8be5462e7_Article%20-%20Marketing%20as%20you%20grow.webp)
Article
How your marketing function changes along the fast-growth journey
Published
October 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
6
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28b09700f68614c4b3a6b_Article%20-%20When%20to%20appoint%20a%20board.webp)
Article
When’s the right time to appoint a Board and what should you expect?
Published
October 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![Learn what customer acquisition cost (CAC) is, why it’s crucial for your business, and how to calculate it effectively. Discover strategies to optimise your CAC for better profitability.](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f2841f8e864168e6a314fe_Metric%20-%20Customer%20acquisition%20cost.webp)
KPI & metric
What is customer acquisition cost (CAC) and how to calculate it
Published
October 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f288f8e5b3e08190a1c0d2_Article%20-%20Real-time%20insights.webp)
Article
Real-time insight for tech, SaaS and e-commerce - it’s about time
Published
February 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
5
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f28950461fa09574d476d6_Article%20-%20Metrics%20investor%20story.webp)
Article
The metrics you need to know to create a compelling investor story
Published
January 2022
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
4
mins
![](https://cdn.prod.website-files.com/623a47340f2d8f5cc11f0674/63f284000314aa4ba73e35cc_Metric%20-%20LTV_CAC%20ratio.webp)
KPI & metric
Lifetime value/customer acquisition cost ratio explained
Published
September 2021
![clock icon](https://cdn.prod.website-files.com/623a1ec107af774c5a689b7d/6244798463584ff12b56c867_clock-blue.webp)
3
mins