Insights & Resources

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Tech & SaaS

When and how to use the North Star framework for your start-up

Published

March 2024

8

mins

Figma design tools: Streamline your product design process

Published

December 2023

7

mins

10 must-track KPIs for your SaaS business

Published

December 2023

5

mins

Bootstrapping SaaS in the UK: Growth without VC

Published

December 2023

8

mins

Forget growth at all costs: London VCs now focused on sustainable growth

Published

December 2023

4

mins

Trade mark investment: A scale-up's guide to brand protection and growth

Published

November 2023

4

mins

From Seed to Series A: Scaling a tech company smart

Published

November 2023

9

mins

SaaS pricing models: Strategies for how to price your SaaS product

Published

November 2023

8

mins

Beyond churn: How to measure true customer success in SaaS

Published

November 2023

7

mins

Streamlining operations: The key to enhanced productivity

Published

October 2023

4

mins

The role of customer success in SaaS retention

Published

October 2023

4

mins

Driving growth through your product: A guide to product-led growth for tech CEOs

Published

October 2023

5

mins

Building tech partnerships in the UK: Beyond reciprocity to mutual growth

Published

October 2023

4

mins

The power of freemium: Should your SaaS consider it?

Published

October 2023

7

mins

Remote teams in SaaS: Navigating culture across borders

Published

September 2023

4

mins

Mastering due diligence: Navigating the intricacies of investment rounds in tech start-ups from Seed to Series A

Published

September 2023

3

mins

Successful bootstrapping in SaaS: Case studies and lessons

Published

September 2023

6

mins

Agile approach: Harnessing the power of agility in tech product development

Published

September 2023

5

mins

Navigating the high-pressure tech start-up world while prioritising health and well-being

Published

August 2023

3

mins

Optimising business processes: A guide for tech companies

Published

August 2023

4

mins

Navigating market shifts: Lessons from successful SaaS companies

Published

August 2023

5

mins

From Seed to Series A: The power of customer experience in SaaS success

Published

August 2023

7

mins

Smart finance function

The importance of cash monitoring and reporting for start-ups

Published

August 2023

3

mins

Smart finance function

Simplifying the closing of books: A guide for tech and SaaS start-ups

Published

August 2023

4

mins

Riding the wave: The unstoppable rise of vertical SaaS

Published

August 2023

4

mins

Navigating the R&D tax changes: A guide for UK start-ups

Published

July 2023

3

mins

The partnership playbook: Winning growth strategies for UK SaaS start-ups

Published

July 2023

5

mins

Smart finance function

Unleashing growth with sector-specific reporting

Published

July 2023

3

mins

Mastering the landscape: Harnessing competitive analysis in the SaaS sector

Published

July 2023

5

mins

Building budgets and forecasts: A look into top-performing finance teams in start-ups

Published

July 2023

2

mins

Transforming feedback into features: User insight as a driving force in product development

Published

July 2023

5

mins

Insider tips: Strategies for hiring exceptional tech talent in London’s fast-growth businesses

Published

July 2023

3

mins

Finance in the strategy room: How finance supports strategy in start-ups

Published

June 2023

3

mins

Decoding SaaS: Your guide to essential tech & SaaS terms

Published

June 2023

2

mins

Connecting the dots: Aligning financial reporting to business operations

Published

June 2023

3

mins

Unravelling SaaS pricing strategies in 2023

Published

June 2023

4

mins

Unlocking VC funding in 2023: Top three investor priorities every SaaS founder should know

Published

June 2023

4

mins

Making finance the heart of your board meetings

Published

June 2023

3

mins

What is a term sheet and why they are important?

Published

June 2023

3

mins

Revolutionising efficiency: How tech company FuseWorks automated their future and found product-market fit

Published

May 2023

3

mins

What is revenue?

Published

May 2023

4

mins

Spotlight series - How a bootstrapped tech business successfully controlled their cash burn in order to raise funding

Published

May 2023

4

mins

A seat at the table: The role of finance in strategic decision-making

Published

May 2023

2

mins

What is debtor days?

Published

May 2023

4

mins

What's a data room and what do you need in it?

Published

May 2023

4

mins

What is negative churn?

Published

April 2023

4

mins

Building in public - Episode 4

Published

April 2023

3

mins

What is revenue churn?

Published

April 2023

3

mins

The evolution of management reporting: What fast-growth companies and investors expect

Published

April 2023

2

mins

Revenue per FTE

Published

March 2023

4

mins

What is customer churn?

Published

March 2023

5

mins

How to supercharge your tech & SaaS business with an outsourced CFO

Published

March 2023

4

mins

Building in public - episode 3

Published

March 2023

4

mins

What is customer renewal rate?

Published

February 2023

4

mins

Patents, trademarks and copyrights - the ins and outs of intellectual property

Published

February 2023

6

mins

Annual recurring revenue (ARR)

Published

February 2023

4

mins

Building in public - episode 2

Published

February 2023

5

mins

How using the Rule of 40 can change your business trajectory

Published

January 2023

5

mins

What is the Rule of 40?

Published

January 2023

4

mins

What are OKRs and how do you set them?

Published

January 2023

5

mins

EMI share options

Common mistakes to avoid when setting up an EMI scheme

Published

January 2023

5

mins

What are OKRs?

Published

January 2023

6

mins

What legal steps do you need to take along your investment journey?

Published

January 2023

5

mins

Building in public - episode 1

Published

January 2023

5

mins

What is active users?

Published

January 2023

5

mins

The year in review with fractional CFO Dave Eaton

Published

December 2022

4

mins

What is a down round?

Published

December 2022

4

mins

What is average revenue per user?

Published

December 2022

3

mins

How you should prepare for meeting with VCs

Published

December 2022

4

mins

What is good CAC payback period?

Published

December 2022

3

mins

What is the SaaS magic number?

Published

November 2022

5

mins

How to value your start-up

Published

November 2022

5

mins

How the R&D tax relief changes will impact tech and SaaS start-ups

Published

November 2022

1

mins

Net promoter score (NPS) explained

Published

November 2022

4

mins

Understanding product-market fit for tech and SaaS start-ups

Published

November 2022

5

mins

Growing a tech business: spotlight on Purple Dot

Published

November 2022

6

mins

R&D changes that could affect your tech & SaaS business

Published

November 2022

3

mins

Monthly recurring revenue (MRR) expansion explained

Published

November 2022

3

mins

Revenue-based financing v equity funding for SaaS businesses

Published

November 2022

8

mins

Average revenue per account (ARPA)

Published

November 2022

4

mins

What are the cyber security risks for a fast-growth business?

Published

November 2022

7

mins

Trial to paid conversion rate explained

Published

October 2022

3

mins

Monthly recurring revenue (MRR) explained

Published

October 2022

3

mins

How your marketing function changes along the fast-growth journey

Published

October 2022

6

mins

Recruitment - what works well

Published

October 2022

3

mins

How to save money on SaaS subscriptions

Published

October 2022

5

mins

When’s the right time to appoint a Board and what should you expect?

Published

October 2022

5

mins

Customer acquisition cost (CAC) explained

Published

October 2022

3

mins

In conversation with CFO Dave Eaton

Published

October 2022

3

mins

How has flexible working evolved?

Published

October 2022

3

mins

Smart finance function

How smart is your finance function?

Published

October 2022

4

mins

What is a fractional CFO and when should you get one?

Published

June 2022

3

mins

Why you need to be using the Rule of 40 to support your business growth

Published

June 2022

4

mins

EMI share options

Could Enterprise Management Incentive (EMI) share options be right for you?

Published

April 2022

4

mins

Real-time insight for tech, SaaS and e-commerce - it’s about time

Published

February 2022

5

mins

The metrics you need to know to create a compelling investor story

Published

January 2022

4

mins

Burn rate and cash runway explained

Published

November 2021

2

mins

Lifetime value/customer acquisition cost ratio explained

Published

September 2021

3

mins

Zero cash date explained

Published

May 2021

2

mins