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Some of our favourite articles and metrics

When and how to use the North Star framework for your start-up

When and how to use the North Star framework for your start-up

Published

March 2024

8

mins

Augmented reality in e-commerce: Beyond the screen, into reality

Augmented reality in e-commerce: Beyond the screen, into reality

Published

November 2023

6

mins

Navigating e-commerce cash flow hurdles: A guide to effective working capital management

Navigating e-commerce cash flow hurdles: A guide to effective working capital management

Published

October 2023

4

mins

The power of freemium: Should your SaaS consider it?

The power of freemium: Should your SaaS consider it?

Published

October 2023

7

mins

Mastering due diligence: Navigating the intricacies of investment rounds in tech start-ups from Seed to Series A

Mastering due diligence: Navigating the intricacies of investment rounds in tech start-ups from Seed to Series A

Published

September 2023

3

mins

The biggest e-commerce SEO mistakes and opportunities

The biggest e-commerce SEO mistakes and opportunities

Published

August 2023

8

mins

Building a distinctive e-commerce brand in a saturated market

Published

June 2023

4

mins

Annual recurring revenue (ARR)

Annual recurring revenue (ARR)

Published

February 2023

4

mins

What is the Rule of 40?

What is the Rule of 40?

Published

January 2023

4

mins

How using the Rule of 40 can change your business trajectory

Smart finance function

How using the Rule of 40 can change your business trajectory

Published

January 2023

5

mins

What are OKRs and how do you set them?

What are OKRs and how do you set them?

Published

January 2023

5

mins

What being B Corp certified tells customers about your business

What being B Corp certified tells customers about your business

Published

January 2023

4

mins

Made.com - what went wrong?

Made.com - what went wrong?

Published

December 2022

5

mins

What is average revenue per user?

What is average revenue per user?

Published

December 2022

3

mins

What is good CAC payback period?

What is good CAC payback period?

Published

December 2022

3

mins

What is contribution margin?

What is contribution margin?

Published

November 2022

5

mins

Why wellbeing and digital detox for start-up founders is so important

Why wellbeing and digital detox for start-up founders is so important

Published

November 2022

4

mins

Understanding product-market fit for tech and SaaS start-ups

Understanding product-market fit for tech and SaaS start-ups

Published

November 2022

5

mins

EBITDA explained

EBITDA explained

Published

November 2022

3

mins

Monthly recurring revenue (MRR) expansion explained

Monthly recurring revenue (MRR) expansion explained

Published

November 2022

3

mins

Customer lifetime value (LTV) explained

Customer lifetime value (LTV) explained

Published

November 2022

5

mins

How to save money on SaaS subscriptions

How to save money on SaaS subscriptions

Published

October 2022

5

mins

Revenue-based financing v equity funding: advantages, disadvantages and the real cost

Revenue-based financing v equity funding: advantages, disadvantages and the real cost

Published

October 2022

5

mins

The e-commerce metrics investors expect to see

The e-commerce metrics investors expect to see

Published

April 2022

6

mins

Lifetime value/customer acquisition cost ratio explained

Lifetime value/customer acquisition cost ratio explained

Published

September 2021

3

mins

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