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Some of our favourite articles and metrics

Article
Augmented reality in e-commerce: Beyond the screen, into reality
Published
November 2023

6
mins

Article
How using the Rule of 40 can change your business trajectory
Published
January 2023

5
mins

Article
What being B Corp certified tells customers about your business
Published
January 2023

4
mins

Article
Why wellbeing and digital detox for start-up founders is so important
Published
November 2022

4
mins

Article
Understanding product-market fit for tech and SaaS start-ups
Published
November 2022

5
mins

KPI & metric
Lifetime value/customer acquisition cost ratio explained
Published
September 2021

3
mins
Check out all of our articles and metrics